Mobile Marketing: 04 Excellent Marketing Strategies In Smartphone Era
Marketers are fast to see the opportunities presented by new consumer-facing products, resources, and technology. As a result, they’re always looking for new ways to link it to the appropriate customer, in the right place, at the right time.
For many years newspapers, magazines, and other publications, to radio, television, sporting events, and, most recently, the internet have proven to be a great assistance in marketing. It’s not that they embraced each of these marketing channels from the start; it’s just that they had no trouble doing so once they identified potential prospects in each.
And mobile marketing is no exception. It took eight years from the launch of text messaging for the first ad to be sent by SMS, but just two years for SMS to become mainstream.
Since mobile technology is rapidly evolving, marketers are embracing smartphone marketing, actively monitoring innovations, and altering patterns. So that their smartphone marketing plan may be adjusted as needed.
But before jumping on to the strategies let us clear a few basics of smartphone marketing.
What is Smartphone marketing?
In a nutshell, smartphone marketing is promoting a brand or business using apps, social media platforms, and websites designed for smartphones and other mobile devices. Smartphone marketing, as a marketing technique, allows a company to reach a bigger audience than if it relied primarily on desktop digital marketing operations.
Marketing departments are capitalizing on the average person’s time spent on a mobile device. Because we use our phones every day, it’s only natural that marketing strategies tailored to mobile viewers across numerous digital channels be developed.
Why Smartphone Marketing Strategies Matter?
From a commercial standpoint, it’s critical to recognize that the way clients consume digital content has shifted from desktop to mobile. With 51% of internet time spent on mobile and smartphone devices in 2015, mobile usage exceeded desktop usage.
Businesses around the world are aggressively seeking marketers with internet marketing capabilities that complements mobile advertising plan optimization. It’s time to take your smartphone marketing strategy to the next level by becoming a digital marketer with high-value smartphone marketing abilities, regardless of the size of your company.
Below are 04 strategies that are important for smartphone marketing.
Location-Based Marketing-
If your small business has a mobile app, you may promote mobile users in a specified area using location-based marketing strategies like geofencing. It is advantageous for small enterprises with physical locations. It is beneficial for e-commerce sites that provide local recommendations, such as food delivery or tourism.
Over 80% of marketers claim that location-based mobile marketing raises three critical metrics: customer base growth of 85%, response rate growth of 83%, and customer engagement growth of 83%.
Responsive Site Design-
You want your website, mobile ads, and advertising content to be mobile optimized rather than merely mobile friendly. Only 35% of businesses utilize mobile optimization, even though it may increase your chances of raising mobile conversion rates to 5% or more. Responsive design is found in over half of all mobile-optimized websites.
This is an additional strategy you may use to optimize your website besides responsive site design. Mobile-specific development platforms, HTML5 integration, and adaptive design are the most prevalent techniques to optimize your website.
Social Media Advertisements-
Even though email remains the most extensively used medium for marketing, small businesses must increasingly focus on social media as a primary marketing channel. While you should make accounts on all of the most popular social media platforms.
Doing A/B testing of your content to see how they perform on different platforms. 76% of consumers purchase something after seeing it mentioned in a post by a brand they like. Most organizations emphasize brand exposure when it comes to social media strategy.
Mobile-Friendly Content-
The term mobile optimization relates to several architecture aspects of your website. However, this is not the same as being mobile-friendly. Consuming content on a mobile device differs from doing it on a desktop computer. Shorter sentences, intriguing headers, and relevant material, such as high-quality photographs and videos, are desirable.
If you make it easy for people to skim through content, they are more inclined to do so. When making videos, subtitles can be used to keep viewers interested. The majority of users (85%) watch videos on Facebook without sound. Even if the audio is muted, captions allow you to communicate your message.
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Wrapping it up,
The most effective small business mobile marketing strategies differ by industry. However, these approaches are commonly employed in the marketing world. This article will give you a better understanding of this golden chance that you are missing out on.
